You don't have to re-invent the wheel.

You don't have to reinvent the wheel each time you do something. Others have blazed that trail for you. They have shared their experiences in books and audio tapes that are available at your local library. You can also lean on others in your business. Maybe that business owner that you respect, who is also far enough away as to not compete. There are never any new ideas, just old ideas with a new spin.